EA Responds to Battlefield 3 Premium False Advertising Claim

June 14th, 2012 at 11:00 am

This week, Aussie-Gamer broke the story about EA ripping off Australian customers with their Battlefield 3 Premium marketing.

The game publishing giant advertised the price of the Premium service as “$49.99/4000 Microsoft Points” for the Australian market. The problem is that they actually charged customers a very different price.

PlayStation 3 owners were charged a whopping AU$79.95. Xbox 360 users found that 4000 Microsoft Points actually translates to AU$66. PC owners, however, are able to buy the game at AU$49.99 as advertised.

Following consumer outrage, EA lowered the extremely high PlayStation 3 pricing to a slightly more reasonable AU$64.95 – but continued to advertise the price online at AU$49.99.

We reached out to EA for comment and after a slurry of worldwide headlines, we finally made contact with Snezana Stojanovska, PR Manager – Australia and New Zealand for EA;

Check out the story so far in this handy infographic! (opens in new tab)

Aussie-Gamer: What specifically causes the difference in price in the Australian PlayStation/Xbox Live stores? After all, players on PC are being charged AU$49.99 in Australia.

Snezana Stojanovska: Sorry, but we won’t be answering any questions about pricing.

A-G: Why is EA still advertising the price as being AU$49.99 on their websites?

SS: The Origin team is updating this to include the Xbox and PS3 pricing. The price for the PC version is still $49.99 though.

A-G: Some users have expressed they feel cheated by having to re-purchase the “Back to Karkand” expansion again when they buy Premium. Can you please comment on this?

SS: Battlefield 3 fans that previously purchased Back to Karkand and then sign up for Battlefield 3 Premium still see an overall savings compared to buying each digital expansion pack separately. Plus, they get access to all the other great features Premium offers.

Aussie-Gamer also believes after conversations with consumer watchdog ACCC that some users who purchased the product after being mislead by EA’s advertising are entitled to a full refund if they wish. We asked EA for information regarding the process of initiating a refund and were told they will get back to us.

We will update with details as they come in.

Ty is the founder, Editor-in-Chief and nice guy of Aussie-Gamer.com. The first console Ty owned as a kid was the Sega Master System II which he used to enjoy games like Alex Kidd, Sonic the Hedgehog and Mickey Mouse. Since the early days, Ty's hobby became an obsession and over the years he has amassed a huge collection of video games from all manufacturers. You can read Ty's weekly opinion column here, and follow him on Twitter.

Share, Rate and Comment!
Recent Comments
Latest Reviews