Last week Nintendo’s 6th home console, Wii U, launched across Australia and New Zealand. To celebrate the Australian launch key events were held around the country last Thursday night.
Aussie-Gamer was on-site for most likely the biggest launch party in Nintendo Australia’s history, which was held in the upstairs Nintendo Experience area of the Melbourne CBD Swanston Street EB Games.
We unashamedly arrived early on the scene to be greeted by a small group of eager Nintendo fans. The first person who arrived was sporting a blue PlayStation Vita shirt, which doubled as a Nintendo Gamecube shirt, who was first in line come midnight. Trolls could learn a lot from this man.
EB Games staff asked early arrivals to form a line outside the store, for now, which in the space of an hour grew as far down as the corner of Collins Street. Many who past by seemed amazed by the odd line of gamers lined outside a game store. I suppose they didn’t know what the big deal was.
Once the party kicked off around 8.30/9.00pm, everyone was invited upstairs to the Nintendo Experience which had been fitted with a slushy machine, donuts, a DJ, a cartoonist and numerous Wii U demo stations. Almost everything sported a green/red theme, an obvious reference to the two most famous brothers in history.
Nintendo Australia representatives floated around all night, talking with fans and themselves soaking up in the atmosphere of finally having Wii U launch in stores. For PR sorts, these guys know how to have a good time!
As the clock ticked ever closer to midnight, various activities and give-aways were held to help past the time. A cosplay competition was even held. For our money the guy who came dressed as The Legend of Zelda‘s Tingle was the best dressed. Feel the fanboy love!
With midnight drawing near, EB Games staff rounded up everyone and moved them downstairs again where people formed highly organised lines in preparation for 12.01am. A huge thank you, and a 10 second countdown which resulted in a fury of cheers and claps later and Wii U was finally on sale.
All tolled the event was a huge success for both EB Games and Nintendo Australia. A reported 250-300 people attended to make it one of my most memorable launches I’ve ever attended.
Where were you when the Wii U launched? Were you attending your local stores midnight launch, or did you wait until the next morning?
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Nintendo Wii U is out now across Australia and New Zealand.