Nintendo Sacks European Advertising Firm, Seeks More Competent Agency

July 18th, 2012 at 10:18 pm

Nintendo of Europe has fired its current advertising and PR firm Good Relations and are currently seeking a new firm to help launch their new console, the Wii U.

The idea is to bring a new agency in to give Wii U and Nintendo a fresh look going forward to hopefully stave off the recent round of global bad press (whether that bad press was warranted is a story for another day, or maybe this story if you care to read).

“The year 2012 is a big one for Nintendo and with this in mind we are currently reviewing our PR agency. The first round of this process has already been completed.” a Nintendo spokeswoman told website PR Week.

The hunt for the new agency has already begun with a shortlist being prepared for early August, according to PR Week. The deal with the new company is expected to be worth at the very least AU$500,000.

Hopefully we’ll be seeing some cutting edge, cool ads in the not-too-distant future. Keep your eyes peeled to Aussie-Gamer for more as it develops!

Ty is the founder, Editor-in-Chief and nice guy of The first console Ty owned as a kid was the Sega Master System II which he used to enjoy games like Alex Kidd, Sonic the Hedgehog and Mickey Mouse. Since the early days, Ty's hobby became an obsession and over the years he has amassed a huge collection of video games from all manufacturers. You can read Ty's weekly opinion column here, and follow him on Twitter.

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