THQ: Apple and Google to Launch Video Game Consoles

THQ boss Brian Farrell has given his company’s insight to the future of video gaming, painting a picture of no consoles, shallow games and a domination of Apple and Google.

Speaking at Gamesbeat ’11 in San Francisco, Farrell predicted that Nintendo, Sony and Microsoft will have to share the market with iOS and Android devices. “We believe Apple is going to be there, Google is going to be there,” he said.

“Our view is that the next generation of consoles, if there are consoles, are going to be less about technology and more about service orientation of the gamer.”

He also believes that the handheld market is moving quickly towards a quick turnover of games that don’t necessarily need to be deep experiences;

“The dedicated handheld market is going to find an audience, but it isn’t going to be as broad because of the competition from other operating systems. What the market is telling us, is consumers want a very quickly consumable mobile experience; it doesn’t necessarily have to be deep.”.

Of course, we know there will indeed be next generation consoles, starting with Nintendo Wii U which is due to launch next year, but do you really want a world of shallow, 2 minute experiences? Can you envision a future without Zelda, Mario, Uncharted or Monster Hunter on your handheld devices?

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  • th3squirr3l

    Or, worse than no more Zelda, Mario, Uncharted or MH: Zelda, Mario, Uncharted, and MH converted into shallow, 2 minute experiences.

  • http://aussie-gamer.com/members/gamer/ Tynan Muddle

    Of course, he assumes that NOTHING IN THE CONCEIVABLE UNIVERSE would ever be invented or changed so that Apple Apps will cease to be as popular as they currently are right now…

    Pretty lame assumption, if you ask me. Technology is like fashion, it changes drastically and constantly. Consoles are like jeans – it’s a good, tried and true formula that you can always rely on. Mobile phones are like those $4000 dresses – sure, they look great but if you’re caught using it every day it’s social suicide.

    At least, that’s the impression I get watching Entertainment Tonight… Real gamers don’t wear pants.

  • John Doe

    Apple releasing a new game console? Oh man, they surely cannot fai-
    Oh wait:
    http://en.wikipedia.org/wiki/Apple_Bandai_Pippin